Selling your home is a significant decision. Whether you are moving up in the market or out of the market, hiring a local Realtor to sell your home is vital.
Selling a home in Banff National Park has certain intricacies that Canmore real estate doesn’t have and vice versa. Knowing the differences and how to best navigate the sale of a home is integral.
The only way to have the confidence that you maximized market exposure and money in your pocket is to work with a listing agent with ample experience and the skillset to advise you well. We dive into the critical reasons for using a local realtor in Canmore and Banff to sell your home.
What Makes Your Home Special
A top real estate agent knows what makes your home unique and different from other homes in the neighbourhood. They have the skills to position these special features to a buyer pool that will help capture a quicker sale and more money for the home’s sale. These features must be played up in a way that doesn’t come across as “trying too hard” or lacking integrity. A powerful manner of positioning a home for sale is to invite the buyer into the lifestyle they most desire. After all, we all have a dream of how we would like to live. Showing how a particular home can be the answer is key.
Why Now Is A Great Time To Sell Your Home
More Than Just Professional Pictures
Professional real estate pictures are table stakes. It’s a minimum barrier to entry. Simply taking photos of a room with a good camera and some paid photography experience is not enough. We have acted as a Director of Photography for years with our listings. We guide and collaborate with the photographer to ensure that what we wish to articulate to buyers comes across visually. We also choose to guide with suggestions that most align with top design magazines. This comes down to shooting particular angles of a room and zooming in on the lifestyle and aspirational elements of the home. Remember that photography is essential to get just right – more than 85% of buyers begin online. Elite photos are what will separate you from the pack. If you don’t capture the buyer, you won’t achieve your desired sale price.
➤ For more information on Canmore real estate, check out:
- Selling Real Estate In Canmore
- 5 Tips For Selling You Condo
- What To Expect When A Listing Agent Pitches For Your Business
- Canmore Real Estate Market Stats
Marketing
Here’s a real estate truth: most realtors think posting on MLS is “marketing.” It’s easy for them to say they have done their “job.” They then wait for an offer. This does not work well for sellers. Period.
The digital marketing space has completely changed the business of the real estate. Think for a moment, how did you find this page? Likely through an organic Google search or an ad. Neither of which is a coincidence.
A lot of hard work, strategy, know-how and digital professionals are hard at work building content to serve our clients. Google’s algorithm is constantly crawling the internet, looking for thought leaders and professionals and then moving them up the rankings for more people to find. If Google didn’t do this, there would be no reason to use their search function because the results wouldn’t be worthwhile.
Here is a list of some of the home sale marketing we do for clients:
- Search Engine Optimization (SEO) – investing time and money to put our listings and content at the top of Google’s search engines.
- Neighbourhood Flyers – top-quality paper stock, call to action and images. We want your neighbours to know your home is for sale and that they invite their friends and family to move in! It’s only right to have a digital and hard copy overlap that serves our client’s home sale, maximizing your home’s exposure.
- Online Advertising – having spent a lifetime in advertising and marketing (family business, own business, international agencies, real estate in downtown Toronto). Growing up in the ad world makes this space second nature. Knowing how to show the home, where the buyer spends their time online, their demographic, and where they currently reside is how to target their attention. Again, this is a team of experts, not just those of us at City To Summit.
- Newsletter – keeping our clients and members of the public fully aware with a top-notch newsletter helps sell our client’s homes. This digital and hard-copy mailout goes to our client base every month.
- Network of Professionals – leveraging over a decade and a half of real estate experience, we have developed a large sphere of elite real estate agents around North America. We stay in touch and assist each other with real estate solutions. They deserve to know. Especially when it comes to real estate in Canmore and Banff – both are world-class tourist and skier destinations. Having a network of great realtors and having a network of high-net-worth buyers helps sell your home. The luxury market is a significant factor in buyers moving to Canmore and Banff. You cannot overlook the ability to get their attention when it comes time to sell your home.
- Communication – the linchpin in marketing is the ability to communicate effectively. We mean that a listing agent must know how to effectively navigate complex negotiations, marketing tactics, and relationships with others. Miss the boat on communication skills, and your home price will sink.
Selling your home in the Bow Valley is a big decision. It’s one that we do not take lightly. We strive to advise and guide our clients through what best serves them when it comes to selling their local property. It’s essential to feel that you can trust the listing agent.
There is a lot of your money in your home – you must believe that your needs are being served first and foremost.
Want to learn more about how we can sell your Canmore house and make you proud?
Click right here to get the conversation started. Or you can contact us by phone/text at 403-688-6881 or by email at ryan@citytosummit.ca.
