It’s a great time to sell a home in Canmore.
Why is now a great time to sell?
Simply put, Canmore has seen an incredible rise in values in recent years, especially in 2021. 2021 saw an increase of 32%. Typically Canmore sees an annual real estate return of approximately 5%. It’s a great time to take advantage of the capital growth in your home.
Perhaps the kids no longer have time to use the house, life is busy in the city, it’s time to downsize, perhaps more travelling is what you are looking for, or another investment opportunity is available. No matter your reason for selling, we can assure you that it’s a great time to sell in Canmore!
Selling your Canmore home may be lucrative in our seller’s market. Before you decide to sell, knowing your options and what you should expect from a professional real estate listing agent is essential. It is a great time to sell, and you need to know why and understand your options to maximize your investment’s return. Lastly, it’s one thing to sell, yet, it’s a whole other aspect to think through your different options, so when the equity in your home is unlocked, it continues to work for you in the years to come.
Essential Home Selling Guidance
Marketing Plan
Having been a real estate agent in downtown Toronto for more than 15 years and working in major international advertising agencies worldwide, it’s evident how vital the marketing strategy is to sell your home for the most amount of money. Simply placing the house on MLS is not enough.
Using best practices is of paramount importance:
- Sending premium flyers
- Digital ads (Facebook, Google, etc.)
- Search Engine Optimizing (SEO) your listing on our website (generates far more organic views as Google likes our site more than most)
- Printed marketing materials for buyers, positioning the house to show in the best light,
- Executing a great ad campaign on social media (Instagram, Facebook, Twitter, LinkedIn, etc.).
It’s essential to craft the proper listing – demonstrating your home’s unique points of difference. A well-executed marketing plan drives traffic and offers on your property. A top-notch listing agent’s job is to capture as much attention from potential buyers as possible – it all begins online – a fantastic website is essential. Then the job is to capture the buyer agent’s attention. Lastly, to communicate in a powerful way to get the buyer agent to get their client to put pen to paper and bring in a successful offer.
No single step can be skipped. It is crucial to know the buyer demographic and how they need to be communicated to. Also, just doing the above steps is also not enough. Having the experience and wherewithal to execute the marketing plan is vital.
➤ You can learn more about how we market listings online right here.
Pricing Strategy
Having spent years cutting our teeth in one of North America’s most competitive real estate markets, we know that you can only get the pricing strategy right once.
Price your home too low, and you leave money on the table. Price too high, and you leave money on the table.
You should never leave your hard-earned money on the table, ever. It’s our job to ensure that you sell your home investment for the most amount of money possible and in the least amount of time and stress to you. Note that the price is only one aspect of the pricing strategy. The amount of market exposure time and the behind-the-scenes efforts go to back up the pricing and to generate the most number of offers possible.
Our goal is not only to get you one offer but to generate a great deal of interest in your home and capture multi-offers so that you know that the best price was achieved in Canmore’s seller’s market.
➤ Thinking about selling? I can help. Take the first step today, and reach out here.
Timing The Market
Timing the real estate market is nearly impossible. However, certain times of the year can be beneficial if you have the flexibility to sell on your schedule.
Late winter, spring and through until the snow begins to fall here in the Bow Valley is a great time to buy. The Spring real estate market is typically when we see a spike in values.
We help you decide when the best time for you to sell your home. You are in the driver’s seat. Once the general timing is chosen, it’s time to focus on the specific date, the offer strategy, and what’s happening in the market in the week leading up to the launch of your listing. Trust us when we say that the date of the week is essential, and the offer holdback date is also critical. You can’t afford to make an error when time can be money.
➤ For more information on Canmore real estate, check out:
- Selling Real Estate In Canmore
- What You Should Expect When A Listing Agent Pitches For Your Business
- Why You Should Use A Local Realtor To Sell Your Home
- Why You Should Sell With Us At Remax Alpine Realty
Listing Timeline
Preparing the listing to go to market requires a clear work back schedule. The schedule is clearly marked as to what is to be done on what day to make the process crystal clear and to exceed your expectations.
Depending on the chosen go-to-market strategy, the house may be on the market for as little as one week. In a shifting market, it can take a month to sell. The key here is that we set your expectations and manage them every step of the way so that you have a white-glove experience and total confidence in the process.
Staging
The truth about staging: have you ever noticed that each Canmore house has nearly the same colour scheme and furniture? Yes, so have we!
Staging is so important but very rare in Canmore. Having come from a background of downtown Toronto where we stage every listing, it’s a head-scratcher here in Canmore. That being said, the price can be a hard pill for some to swallow. We can only tell you that from our experience, the staging investment has always paid a fantastic return on investment (ROI).
Our goal is to set record sale prices for our sellers. Staging can be the missing link in some cases. Staging a home is always a discussion point in our listing presentations.
Next Investment?
Selling your home in Canmore cannot be done in a vacuum. What we mean by vacuum is that it’s essential to know what you plan on doing next.
A great listing agent will walk you through your myriad options. Move up in Canmore? Downsize? Invest in a rental property? Purchase in another town (we can help)? Invest in the equity market? It’s essential to think through what your options are.
We pride ourselves on helping our clients know their options so that their equity continues to work for them in the years to come.
Want to learn more about how we can sell your Canmore house and make you proud?
Click right here to get the conversation started. Or you can contact us by phone/text at 403-688-6881 or by email at ryan@citytosummit.ca.
